Past research has shown that children are aware that some occupations are viewed as either masculine or feminine. These views are formed early in childhood and can affect children’s personal occupational aspirations. For example, both male and female children rate masculine jobs as higher in prestige than feminine jobs, yet female children show more interest in the feminine jobs they rated as less prestigious. However, there is limited research examining why these patterns exist. Perhaps these gender differences result from males and females having different values in terms of occupational goals. We will consider different circumstances in which children rank occupations higher based on values (money, power, altruism, family) and disregard the gender of the person portraying the job. We will also examine circumstances in which gender becomes more important than values, and how this varies as a function of age.