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The Visceral Influence of Curiosity in Decision-making |
by Mary Leona Legg Curiosity as a powerful influence has not thoroughly been studied before in research on decision-making. A Theory of Visceral Influences (TVI) details how powerfully persuasive drive states, moods, and emotions can be on an individual to satisfy that state. TVI readily explains why people act against their preexisting self-interests in the heat of the moment. Visceral influences can be so intense and powerful as to hijack decision-making in order to gratify that “need.” Other theories studied in decision-making research do not account for the power and intensity of these factors as well as TVI. I hope to test the influence of curiosity on decision-making by asking participants to rate their preference between options that arouse their curiosity at different levels. |