Human
Decision Making
When
the medical doctor diagnoses a patient, they are making a decision. When the
deer determines whether that sound was due to a hunter approaching or a gust of
wind, they are making a decision. All organisms make hundreds of these
decisions daily and often are remarkably accurate. Accurate decision making
requires knowledge of the category structures (e.g., the symptoms associated
with each disease category), knowledge of the base-rates (the prevalence of
each disease in the general population), and the costs and benefits of correct
and incorrect decisions. Our lab studies human decision-making by manipulating
category structures, category base-rates, and the costs and benefits of various
decisions, and attempts to determine the underlying brain mechanisms. A
fruitful approach has been to compare the decisions made by humans with those
made by the "optimal" decision maker. The optimal decision maker is a
hypothetical device that maximizes long-run reward, and is very sensitive to
category structure, category base-rate, and cost-benefit information. Our
studies suggest that each of these factors has a powerful effect on human
decision making performance, but that the effects of each are often different
from one another. Some interesting findings are that human decision-makers
perform better when base-rates are manipulated, and perform less well when
costs and benefits are manipulated. In addition, human decision makers tend to
have more difficulty when the cost of an incorrect response is large, and have
less difficulty when the costs are small. Our lab also studies the effects of
different types of feedback on the optimality of decision making in hopes of
developing better decision-making training procedures. Several other directions
are currently being pursued. [main
page]
Todd Maddox
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Laboratory for the Cognitive Neuroscience of Categorization and Decision Making |
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